Role:

Branding, UI/Visual Design, Email Desgin

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Description:

The vacation shop was a seasonal campaign to kickoff Walmart's summer assortment. With only some imagery to go off of, I did some creative explorations and for each of the categories. With the initial rounds of explorations, I worked with my art director to refine these options into a single look that would be carried out through the rest of the assets. Below are examples of the initial explorations and final design for a single banner, and the deck including all assets and their placement strategy on the site.

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Tools:

Photoshop, InDesign, Workfront, Adobe Experience Manager